The order matters
First you measure the carbon footprint. Then you reduce it. Only what remains is offset with carbon credits retired in the name of whoever claims neutrality.
Buying credits without a reduction plan is not enough for any serious seal.
Which standard defines it
ISO 14068, published in September 2026, which replaced the 2023 ISO 14068-1. It sets what must be measured, how to prioritize reduction and what can be claimed publicly.
PAS 2060, the British standard many companies used, is no longer operated: BSI closed the scheme on January 1, 2025.
Carbon neutral is not net zero
Carbon neutrality allows offsetting everything that remains. Net zero requires cutting most emissions, in line with the science, and offsetting only a residue with removals.
How it is certified
With an inventory verified by a third party and a management plan. In Colombia, Icontec certifies seven levels, from the management plan up to net zero, valid for three years.
Be careful how you communicate it. Since September 2026 the European Union bans claiming that a product is emissions-neutral based on offsetting. See greenwashing.
Source: Decarbonization Processes Protocol, Icontec (in Spanish).


